Designing with AI using CANVA & DALL-E for Real Estate Agents

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Transcript

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as a real estate agent you can revolutionize the way that you do marketing and design with AI including
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with canva you can use it to streamline your processes and take your business to the next level
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yeah but the problem is we're not designers we already wear so many hats you know we have ai to help but not all
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of us know how to use it right so if you want to learn about how to use Ai and canva and create clickable
0:27
resources and certain like clickable thumbnails you want to create beautiful designs for your Instagram for social
0:34
media posts this is the podcast for you welcome to the wired for Real Estate podcast the show that's all about
0:40
empowering agents with the latest tech tools and tactics to take your business to the next level if you're a producing
0:46
agent who's looking to boost your productivity and enhance your marketing Effectiveness you're in the right place join us as we explore The Cutting Edge
0:53
strategies and insights that are shaping the real estate industry today whether you're a Season Pro or just starting out
0:59
our expert guests and hosts will share valuable tips and practical advice to help you succeed so sit back tune in and
1:06
get ready to elevate your real estate game with the wired for Real Estate podcast so Ian this is a big it's a big
1:14
topic the AI we talked about it in our last episode but what does it mean in terms of for design because I think
1:20
people are kind of like why would you use AI for design it's just a it just talks to you
1:25
right it doesn't just talk to you I think that's I think that's what's funny is a lot of people have this misconception at the beginning because
1:32
they hear Ai and they're like I don't want to deal with it but the people that are embracing it they're really learning that AI can enhance your ability to do
1:41
your current job so an example is even the software that we're really familiar with such as canva has implemented AI
1:49
tools which we're going to go over today because that that AI enhancement makes
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that software more valuable and we were gonna we will in the future compare
1:59
things like canva versus PicMonkey I don't know if you've heard of that but PicMonkey doesn't have ai so that
2:05
doesn't fit in our discussion today so yeah canva just announced recently
2:11
basically all the things you're doing so they did already have some AI in there and then they were throwing in more
2:17
features that they're using AI so they're going all in on this AI stuff which I think is really important and
2:25
it's going to take some time for you as an agent to set up for some of the things like for example when you want to
2:30
use your branding uh the I want to show you guys I don't know if you've done this yet Ian how to use AI so if you
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don't have chat jbt and you want to use canva as chat GPT maybe you can share my
2:44
screen and I will show yeah sure sure also people are wondering if you can do this on the free version and you can
2:50
because I have paid version but it's really not that much for paid version so if you go into doc to start writing
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you can use their feature called Magic edit so I can use this typing as the
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same thing as chat apt so what are some prompts that we can ask we'll ask chat CPT the same thing that we're going to
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ask canva so you can see the different user interface so um
3:16
well let's use the listing description right we have a five uh four bed three
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bath home on a an Anchorage Drive bath home
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I so it's funny I I actually was just in El Paso and I did have one of those but
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yeah that's fine I know it seems backwards but it works uh four bed five bath home on an acre
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with views with sweeping views or you just put it with views that's just text right now we need to actually
3:48
grab the magic edit button yes yes yes which you can do this on your phone too
3:57
I'm actually not seeing the magic edit button on here because there is a magic
4:03
edit button yeah um and I don't see it here can we have to re-record this part where did it go
4:11
that sucks because normally it's on the phone I've done it on the phone but why is it
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not here because I've seen it on here before too late this
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oh here it is Magic right gotta do it before okay so let's start from where what's the timer down at the
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bottom we got to close that okay where should we start back from I guess
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you can just we're gonna we're gonna start typing up so let's let's just go ahead and use a
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listing description right so I've got a uh let's say a five bed before we do
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that we're gonna hit this plus button and click magic right so it does say it has that little professional logo on
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there so you do need to have professional for this and then you just hit write me a listing description four
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bed five bath on an acre with views okay I'm gonna hit return return who says return
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uh people in Canada apparently I think this is canva not Canada so
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now it's not that amazing compared to uh
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Chachi BT because if you want to write the same thing in chat GPT what does it give you oh that's a good question let me pull it
5:25
up try the same thing that's funny you say that because I I was over here I have I have something
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that I can't show because that's going to be our bonus if you stay to the end let me share chat
5:38
share window chat yeah okay so what's my uh prompt
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write me a listing description four bedroom five bathroom home on an acre with views
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so for the listeners on the podcast what canva gave me was this stunning four bedroom five bath home sits on a
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beautiful acre lot with breathtaking views with ample space and luxurious amenities this home is perfect for those
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who love to entertain or simply enjoy the Finer Things in life don't miss out on the opportunity to make this dream
6:08
home yours now Ian just had the exact same prompt and already I'm seeing that
6:13
it's a lot more descriptive and longer like quite a bit longer welcome to your dream home the stunning four bed five
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bath home boasts breathtaking views of the surrounding landscape as you enter
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the front door you'll be greeted by a spacious and bright living area it's going to keep going on so you're gonna
6:30
have to watch the live stream spacious or bright they don't know that's nothing
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that's really important when you're thinking about any of these AI tools versus the perspective of someone in
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real life and it's kind of the same thing as Zillow doesn't know all of the detail tales of the comps like the
6:49
Realtors who are local to the market know it's the same thing with AI the AI is not in the house to see that the
6:54
light bulbs have been changed or the windows are open or that there are tall ceilings unless you type tall exactly you can
7:02
tell them all the features and we did talk about it in the First episodes if you didn't watch or listen to that one
7:08
make sure you give it a listen if you go into the detail about how to kind of get the right listing description worked out
7:14
but here we just wanted to quickly show you that canva does have a magic right component so you could use it I would
7:22
personally rather just use chat gbt for this purpose but canva also has different things they call it magic so
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in their world AI is Magic which I guess it is Magic um and it will show you how to do other
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things so we'll we'll show you some other things of how you can use canva in that way but it also talks about using
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AI to make listing presentations so if you go into now canva is all completely
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inundated with AI so if you say I want to make a listing presentation okay I'm
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pulling camera back so you just click listing presentation I'm searching it their search engine is
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Magic and then you can see this magic design is also in beta mode right now
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um You can insert media so I can insert like I want to do a listing conversation
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for this house yeah right good old realtor always has
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um that just pulled up all the time obviously you can click a style so they
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have you remember we talked about Vibe here's your Vibe or your theme and you
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can choose the different kinds of they've already created different Vibes right so you can choose if you haven't
8:35
created your own branding this is awesome because you might say I like the look of this and then you can adapt that
8:41
as your look this is a newer feature that canva has and you can choose let's
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say I'm going to pick this one and I want to add
8:52
I don't know there's another vibe you can add on here I want clean oops where did it go this cool you
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notice that uh canvas using the word the term Vibe I know I said to you you've
9:06
missed the joke when I did I'm sorry I'm sorry I've got a contract coming in right now so I'm like oh okay so you
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click see results and then now it's going to from the media that we just
9:17
loaded you can add that picture beautiful paid me a listing presentation look at this
9:24
like I mean obviously you can put more photos in here it looks very Canadian you can it's like uh because it has snow
9:31
right now yeah yeah well I was gonna say a little bit but also earthy tones whenever I think that's what I chose
9:37
right I chose that color selection yeah um and you'll see some of them have Pro
9:43
like this one's not pro it just added some Maple Leaves oh man that'd be perfect perfect
9:48
in our listing presentations but let's say I like this look you can click this
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and now when I click customize this template it's pulling up all of it because that was just the front page beautiful so now you've got all of these
10:00
you can apply all 15 pages and you'll see that it'll change oopsies I should have applied it to that
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page but now you've got the whole thing here yeah and in order to change the coloring what you can do it's the new
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feature which is the brand hub so I have my own Instagram branding set
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up for my realtor side so these are my colors and you literally click this those look familiar I know but look at
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this it changes so it changes it but I can hit Shuffle yeah and it will just
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keep you can just keep playing around with the the setup you like so you might have a few different colors that you use
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maybe you have five or six it'll Shuffle between the two and and you've got your listing presentation
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is huge because you I mean I remember when I'd have to go and I'd you have to
10:49
hold alt and you have to select all the different pieces that you want to change the colors for but with this you just
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hit Shuffle in it and it seems like it changes the contrast for you just automatically very very very easy and
11:00
then it's no like what do I want it to look like instead of I used to be even more crazy and I would pick the element
11:06
and then change the color yeah right now it's smart enough to know document
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colors so that you're not completely off but it even has photo colors you can if you want to keep everything looking
11:16
super or whatever and then there's all these so there's just so many options now and it makes it so easy to create a
11:23
listing presentation that is custom to you because clearly you're not going to use this please don't please don't use
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this template please just take you literally can copy this and use AI use
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chat apt copy it put it into your chat apt and and change it or use your brain tell them what you're socializing in
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because cause guess what people do use canva so when did you wouldn't it be weird if your client
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maybe they were in marketing they're like this is so generic of a presentation they go into canva and they
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search listing presentation and then they find your listing presentation well they're not going to find it if you
12:00
actually customize it to your colors to your style I think that's super important to remember we've been talking
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about this in our last episode too AI is here to assist you not to replace you
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um it's there to assist your assistant if they're creating something you know you've got your brand package set up and
12:18
then you're ready to go they can easily do this for you and you're not because maybe it's not the highest and best use
12:23
of your time to be creating this maybe they need they can maybe write a list for you of all the things they need from
12:29
you and so you can plug in that in text and then they can throw it in and make it look all nice
12:35
um but yeah that's that's listing presentation a whole lot of time on this but I do want to touch on the importance of even
12:42
having like brand colors like a lot of people don't think about that when they're starting their real estate
12:47
business they're like no no I'm gonna work for somebody else and I'm just gonna you know I'll figure it out as I go let me just on the branch house Brian
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colors I was going to talk about at the very end so okay we'll save it it's looking kind of wait for the end I
12:59
wanted to show you guys like people are doing YouTube all the time too right they want to do thumbnails so canva also
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can do thumbnails I love how it's like look at this all the stars it's like it's natural because I want you to think
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it's uh Disney oh AI it's all AI right it is only and that's like we're showing
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you how to use canva but we're also showing you that AI is implemented in here because it's it needs to be smart
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to know what to search for so if I say YouTube thumbnail now obviously I've
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done thumbnails for my YouTube channel also so these are templates but you can also go to your projects and it'll show
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you anything that you've done that were projects to do with YouTube so that's the search capability that they're using
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AI in but you can literally just grab so you can start from media which we just
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did or you can grab one of these I'm just grabbing a generic one so clearly it would be better if it was
13:53
you doing this oh crap Ian my camera has died your camera died no you want me to
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do um the other camera like just I don't know yeah that's fine that's fine we'll keep going
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this sucks lame okay I gotta I gotta put this back up though
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because it was in the way okay so I'm back oh we're going all
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right so we had some difficulties with uh technology and cameras and batteries but we are back let's roll
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are you sure because it's not showing me recording on my side yeah it's showing
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me we're good okay okay sounds good okay so we're we pick the thumbnail that
14:36
you want you can see there's like a zillion thumbnails now how to create the right thumbnail is a whole nother
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episode obviously we know that because we have to talk about how you choose elements blah blah blah we're not going
14:49
to show you that today we're talking just about design and AI so what you can do here
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is you can just grab this picture see and get rid of it so you can use
15:00
your own photo so if I'm uploading a photo there's some photos here let's say
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I'm gonna use this one here's some AI oh first let's let's delete this guy get
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rid of him what's he doing there let's do edit photo look magic so see magic is AI don't
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forget right so Magic Eraser I'm going to actually I don't want to do
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magic eraser I want to just do the BG remover that's the background remover now there is something cool that I saw
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the other day with magic eraser and Magic edit it's kind of crazy so
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there I can just make that big yep you want this
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um if I want to create
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wait you see that house right there yes that is the house that house is
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everywhere I can tell when it's a rookie realtor or a bad YouTube video
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because that house shows up that means they haven't changed anything they haven't done anything they know how to
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use canva but they haven't gone yet in their own house but I want to tell you that that house the reason I have it in
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here is we have been doing some research on thumbnails that work really well yeah
16:21
and that stupid house is in there now obviously it's not exactly like that
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it's been modified um but there is some disclaimers if it's
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modified that's one thing but the reason why I keep whining about that particular house it means
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so if you've done a lot of research and people are gravitating toward it it's because it's used up everywhere yes
16:43
right people are used to seeing it it's that familiarity it's a clickability but we digress because this is not the
16:49
actual topic but anyway thanks I just quickly changed the the photo
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by hitting um you select the image yeah click position you click to back and now now
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this is a completely different look than what we started off with right so this is what we started off with this is
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what's here it's more personal I'm not going to get into the nitty-gritty of how to make a successful clickable thumbnail I just wanted to show you the
17:13
elements of how to use canvas design features if you want to create um an
17:19
Instagram post I want to show you this Ian it's I don't know if you've seen this before or done this before
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okay he's seen everything he's seen all of the magic he is the magic Instagram
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post let's do um square Instagram post
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I don't know what do we want to what do you want to do I actually like the one with the guy in
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the picture right above there right above it this one black yeah okay
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or the woman in the picture we're gonna use this and I want to
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do magic um where's my magic it just went away
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okay I this is not this picture you chose apparently doesn't want to be magic edited because it's got the
18:08
background remover but it doesn't have the magic edit which we had in the last one
18:15
take a different picture then that's really weird
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um let's pick if see here's this smart mock-up that's
18:26
another thing for you guys to use like if people want to make posts that you know you see people do Instagram and
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they have their own personal design that's how they do it they just do this right actually while I'm on Hacks
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if you Google Flatley you've got tons of ability to grab
18:46
designs that you can just change to your thing so if you have
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um I don't know Market stats or something if you want to talk about Market sets people always wonder how do I get
18:58
something nice and flat like this I can add replace current page you can have that it's like basically from top
19:04
down and call it flatly and you can customize it instead of searching all of the photos of what I want to do you just
19:11
click choose flatly and then it shows you all of those things anyways that was just a random hack what I wanted to show
19:17
was the magic edit portion because that's also Ai and it's kind of crazy in
19:22
terms of what you can do let me just pick a picture of on bench
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well that's great none of these are
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you're in templates oh I'm in design
19:40
Instagram post I'm gonna pick a more generic
19:47
let's choose this woman even though Realtors don't uh sell it looks like clothing that it's selling
19:53
yeah that's what it looks like and then I'm going to see if I can edit this photo
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no this is annoying let's pick a photo that is more editable
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yeah just look for a basic photo of a woman on a bench
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woman toilet don't do that what if that's what it said that's what came up
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I need something that's more close up because I want to show you how to um
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this is annoying here see all
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I want something oh here this is horrible but look at this text to image by canva type
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what you want to see and watch it come to life well isn't that what I did
20:46
okay here's a better example let's pretend you have a I'm gonna delete this but pretend you've had a photo that you
20:52
took at a listing and it had these flowers yes You're Gonna Want the flowers
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edit magic edit
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it has gone away I don't know what happened remember we saw it yeah I saw it why is it doing this well anyways in
21:12
Magic edit people who are listening on podcasts don't even see that I'm having technical issues you can actually take this
21:19
completely out um to remove it but you can also actually ask it to replace it with
21:26
something completely different so you could put a cat on there not that you want to put a cat on your listing
21:31
photo but it's really interesting that you can use AI in that depends on your
21:37
audience their their demographics psychographics all that you might want to play cat maybe it's the vibe that
21:43
you're going for um I I have to put this little plug in here
21:50
um if you were on Android that's built into the phone you know oh you're an
21:55
Android User I have been I recently was forced to switch because iPhone users
22:01
are you're a green bubble person well that's why because I they wouldn't you wouldn't
22:08
invite me to group text and I was like are you serious so I was actually losing money as a realtor because I wouldn't
22:14
switch to an iPhone and that was that's hilarious I've always because everyone else is stubborn that's what it is
22:19
yeah well anyways so Ian what are your thoughts like I mean obviously there's a
22:26
massive future in the AI and that's why canva has fully invested into using AI
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um so there so and this is across platforms it's the same thing with our crms and we're not going to go deep into
22:40
that but whenever you have ai involved you always question is it better to have the AI versus uh a human interaction
22:49
you can use this for limiting the your out-of-pocket costs
22:56
right instead of a designer instead of hiring a designer this this magic tool
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some of these magic tools within canva will let you create quick thumbnails if you need to edit a picture remove a
23:07
background that was already in canva but now you can take an item out of a picture you can replace it with
23:13
something you can just be a little more creative when you didn't have the potential to do
23:18
that before a lot of times you would have to have what is it Photoshop skills editing skills and so what you just
23:24
exactly said instead of needing to hire a graphic designer that costs you up here yeah you could maybe ask your
23:30
assistant who doesn't have the graphic design skills but you're paying them an assistant wage not a graphic designer
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wage to do the same thing right yeah so there's there's a Segway conversation
23:43
and a lot of people have been running into the ethical dilemma of using AI photos
23:52
specifically so we talked about this earlier your your son likes digital art
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yeah he's a different artist and he has mainly comment because you can see in our beautiful thumbnail for this podcast
24:05
Ian's idea was it's all about tech so we should use Tech and I'm like I don't feel comfortable I I want to support my
24:11
son and I downloaded the lensa app and I used it because I mean we saw all the Realtors post all these photos of
24:18
themselves being generated because my son was saying that basically the AI is
24:25
grabbing styles from the internet so these are from actual artists they're
24:31
grabbing and essentially stealing their Styles and recreating it for very very cheap right for like ten dollars you can
24:38
get 100 photos right yeah no human can generate that and if they did they wouldn't be making any money anymore so
24:45
yes there's the element of you know style but if AI is stealing the
24:51
style and there's no there's a little time commitment you can do it at six in the morning if you yeah that's when
24:56
you're awake and your designer if they're in a different country you don't have to worry about any of that you don't have to worry about
25:02
um you know how many outputs they can do within a time frame it's as fast as you can type there's just there's so much
25:07
there that uh they never sleep right you could have a
25:12
whole team of people that just focuses on that yes it's 100 so it I don't know I I see the Dilemma yeah I think if you
25:21
use it appropriately and you support where you need to so for example we use
25:27
we still use my son to create the um postcards for our clients when they get
25:32
a house he draws a photo of the home uh for digitally and then we walk us
25:40
into postcards and give them to gifts as clients and my clients love it they love when I tell them that my son Drew it
25:45
it's the house that they have could I use lenza 100 I probably could have but
25:52
I'd rather support my son that way so I feel like if I'm using AI in a responsible ethical way well and and so
26:00
the other thing is when you're getting something when you're relating something to the AI to to AI in general so like
26:06
your Digi your your picture that your son created has meaning behind it if you
26:11
just went and got something off the internet and it was AI driven and then you sent it to people they don't care
26:17
unless well I think their house yes and then you had your
26:24
your sun draw one and then you had like five other variations maybe a smaller cards or something I don't know it's
26:29
just I don't know it's tough It's just for me it's the same idea honestly like supporting local well you can support a
26:36
franchise or you can support local yeah and local businesses tend to cost more money obviously they don't have the same
26:44
type of what is the word I'm looking for yeah they don't have the ability to like
26:51
a Costco to give you the price for this price to scale the wholesale costs right
26:56
but uh somebody who is locally owned you're supporting a local business so I feel like you have to really decide on
27:03
that with the whole AI thing you really got to think about what's important to you for me it's important maybe it's not
27:09
important to someone else and they're like hey I like that idea I'm going to use AI it's going to be way cheaper that's that's on you that's your con
27:15
that's your own moral conscious and ethical issue I know especially because my son is a digital artist I'm like
27:21
literally connected with that community that I don't want to well not support it I'm gonna hit you
27:28
with a good one it's no different than people buying a house using open door or one of those
27:34
apps versus using a real estate agent you can be a keyboard Warrior search Google do do all of your own research
27:41
and now you have your what you think are your answers but there's always that one element of
27:46
um that that it's almost like the personalization of a real estate agent
27:52
that knows you right so same with an artist that's it's like they're spending their time creating something specific
27:59
to you or the AI is just very generic very very general yep yep no I think
28:05
that's definitely in like that's something we wanted to make sure we talked about because that is part of AI right
28:13
um when it comes to user experience I think AI you saw that in canva it
28:19
makes it way easier right like I can before you could type woman with a sitting on a bench and you
28:26
would not get anything it would maybe just search the first word like woman you didn't have the capacity to do the
28:32
whole thing so I think it saves you so much time because when you're trying to put together an Instagram post or
28:39
any kind of there's b-roll on canva too so if you want to have b-roll for your YouTube yes it's so much easier because
28:46
maybe you just talked about I don't know you talked about kids in the playground
28:51
well instead of going out maybe because so you guys don't have this but we have snow and it doesn't film very well when
28:57
it's kids in a playground in this Barren snow land so you can just search kids playing in a playground and you can find
29:03
some generic looking b-roll just to throw in to keep that video a little bit more interesting yeah and if it's if
29:10
it's in canva and it's a pro you can that's free for you to use yeah I mean
29:15
you're able to use that without worrying about copyright infringement or anything right in canva yes it's just it's like
29:20
the pixabay and like the different platforms that have royalty free get
29:25
photos on there yeah they have photos of your city too oh absolutely yeah I can
29:32
find a Texas flag waving above Austin all day every day yeah and you know all these different angles drone shots all
29:38
of it yeah it exists so um So for anybody who's watching this or listening to this if you have the capacity to put
29:44
comments let us know what your favorite features are in canva or even if you're using it in your real
29:50
estate business and how because that's that's kind of important and we want to be able to dive into that in future episodes how deep we go with canva with
29:57
the AI specifically why don't we um why don't we do we want to do the bonus or
30:02
do we want to go in a chat GPT and play around with uh use cases for canva magic tool
30:09
right well and I also wanted to show it we would talk about The Branding how to do branding because we kind of talked about it briefly and I said I want to
30:15
talk to you about it later yeah let's pull that up so let's go into canva if you want to share that screen I
30:23
actually I lost it when we uh we had the technical difficulty so you gotta share it and share it again I know share it
30:30
again here is my canva Okay so
30:36
in canva let's go back to home there is the ability to do branding so
30:42
if you know what your brand is perfect if you don't you can choose your own branding so I have a few brand packages
30:49
I've already done but what you can do is you can click add new
30:54
and podcast branding you're literally the nice thing is that
31:00
then if you've got an assistant or social media or VA is helping you and you've already created this you like use
31:07
this branding and only this branding you can use logos you can use colors fonts
31:12
you can choose the style of font you want so you can basically not let anybody choose and it hey if you're
31:17
using a quote it's going to be in this font if you're going to use a section header or subheading blah blah like all the stuff here
31:23
you have photos in here Graphics icons it's so simple if you don't have one
31:29
if you click or get started it'll actually give you ideas of literally you can just choose yeah you don't need
31:36
to actually know oh it didn't open up the screen when I like clicked get started yeah the way the chair is going
31:44
um if you want to do logos or let's say colors you can add a palette or you can add
31:49
guidelines like it can get really specific you can change the name it doesn't have to say color palette
31:55
but like let's say add new see you've got the whole thing that you can play around with but I had an Etsy style that
32:02
I really like it's like I bought a template off of etsy okay and I was able to just put it all in and it grabs all
32:09
the colors for you yeah so then I didn't have to recreate so let me just go back
32:14
here so under my coaching I bought some Etsy templates and then it
32:20
was able to just grab all the colors so instead of sitting there typing all of them I was able to put them in because
32:26
when you're actually in the canva project itself you can actually build it and add it so if I show you
32:33
a project that I've uh where's my projects here projects
32:39
and let's say I was working on well there's our wired for Real Estate
32:45
podcast so let's say we were working on this yep
32:50
and I have Brian time I did not it didn't open it in the same video oh so we got to reach here straight here it is
32:57
tab there we go there we go so you can see here the colors and you
33:02
can see my this is crazy you would look like a normal person I looked like some weird I don't even look the same as I do
33:08
on my monitor I'm looking at my color my color seems like it's just a little off or yellow well I'm not that white I tell
33:15
you that and I don't look like um but you can click brand templates and
33:20
you can see here we click the drop down search for brand kit so let's say podcast running we didn't do anything
33:27
yet on here you can literally click see all oh sorry this is like I want to add so
33:34
you can add fonts you can add the fonts that you were already using in here if you really wanted to do it this way and
33:40
create it backwards um and then all of my all of our posts will have that same look if we wanted to
33:47
use the brand side of things right because I mean it gets pretty intricate and I mean this is not a complete how-to
33:53
so well it's also not supposed to be a branding class but it's it's the most it's one of the most important things
33:58
when you're thinking about the design for anything for a listening presentation if it doesn't follow your
34:04
brand guidelines like if it doesn't mesh with your website or with
34:10
um maybe your newsletter or your Flyers it all just looks it looks bad it's not
34:16
cohesive it's not cohesive and so if you're creating these AI driven images
34:22
or designs you might as well implement the brand part of it up front and then
34:27
everything ends up uh looking more cohesive like you had mentioned right and let's let's just I'm going to put my
34:33
coaching hat on for a second yeah please do not get so tied up with the busy work
34:39
of creating a branding package okay because at the end of the day it is about selling real estate right so it's
34:45
important if you have some time blocked off for like CEO time office time or maybe you get an assistant to help you
34:52
work on it do it but I know that there's agents that are so tied up with like what's the best CRM and they research
34:58
for hours for crms or they research the best for design or the best thumbnails and they get so caught up in that the
35:05
whole purpose purpose of showing you Ai and design today and talking about it is to help you leverage your time to bring
35:12
your business up so that you can do more things do more things that are the highest investors of your time maybe
35:19
have more effective thumbnails more effective marketing to actually get you more clients because that's ultimately
35:25
where you and I are both producing Realtors we both want to see clients not
35:30
just spending 10 hours because you could totally get stuck in the canva world of
35:36
just sitting there and like you said at the beginning we're not graphic designers so we should not be sitting at
35:42
the computer all day doing graphic design work well unless you're making t-shirts like
35:48
me right okay so let me go go I do want to use that as a segue to go into our bonus
35:54
content our bonus section of today so I'm glad if you made it this far this is really really really cool
36:01
so chat GPT we talk about that we'll probably talk about that on every episode in some capacity we know that
36:07
it's great for typing in text and getting prompts there's an image version by the same company open AI labs
36:15
called Bell e so I'm going to pull that up I'm going to show it right here same exact thing for listeners
36:22
um how do we spell dally oh d-a-l-l well so you go to the same website
36:30
labs.openai.com and as you're scrolling through you're looking at the menu of project uh yeah menu of um uh products
36:37
then Dal e d a l l e will uh be one of those options just like chat GPT is one
36:44
of those options and there's a couple others but we're just this one pulls up this one and
36:51
random images a bunch of random images right so here's what it is like imagine
36:56
just like chappy GPT you have a prompt so you can start with the description of
37:02
something or you can upload an existing image so if I type a description of an image in
37:10
my head of a picture it generates that image so let's so this
37:15
the example is an impressionist oil painting of sunflowers in a purple base okay I'm gonna augment that a little bit
37:21
I'm gonna say and uh impressionist image of a house in Texas surrounded by
37:32
bluebonnets during sunset is that a thing you have
37:37
blue bonnets like that sounds like all over oh my gosh well I live in Canada what what you're a movie that's all yeah
37:46
I'm gonna hit generate
37:54
I've been playing with this a little bit I didn't clear my recent some of my recent fortune telling okay boom oh look
38:02
at that one so blurry I don't know but I can generate more look 10 credits left you
38:09
have 15 free credits they'll refill or you can buy more credits now but if I just want to generate
38:15
um I gave you four options of the first option's kind of weird it had no house really in it but
38:23
well the problem is I said impression is painting you know what else look at the colors it has the different colors like
38:29
scheme yeah down at the bottom yeah that one is kind of cool
38:35
that's definitely really interesting and and so where would a realtor use dally like I can say so we talked about
38:43
it earlier great example so you can take this if you're if your conversation well
38:48
this was an impressionist version but if your conversation was around creating
38:53
thumbnails it doesn't have to be an impressionist version you could just be a flat version
38:59
it could be a cyber Punk version kind of like our image thumbnail for our podcast you can create any style and I just made
39:07
a picture of a house in bluebonnets in Texas and it's done right I can throw some text on over there or upload this
39:14
into canva if I wanted to and not create a thumbnail like with all the elements
39:20
so if you said create a YouTube thumbnail for a video but moving to Texas would it actually give you all the
39:27
elements done today it doesn't do as well especially well it depends on your
39:33
thumbnail Theory which is this is not the purpose of this conversation but if the thumbnail theory is to create a
39:38
story through an image without having to um have text on the thumbnail like the
39:44
thumbnail is so good that you don't need text to know what it is then yes okay so Delhi is literally just an image no text
39:51
on it just an image okay I was just thinking that would be a
39:57
really cool thing you could just say make me the thumbnail right like just kind of how we use chat apt for the
40:03
prompts but it definitely because this whole image thing and art thing kind of
40:09
goes back and it always makes me kind of uncomfortable when it comes to stealing Styles you know like yeah and I also I
40:15
like art and I like doing making art as well and so that I it is cool but I'm like I'd rather use AI in the chat form
40:23
and not the art form that's just me I hear you well look I just said create a
40:28
steampunk version of the same thing that's hilarious look how great that is yeah it
40:34
absolutely did that is a beautiful thumbnail yep if I was talking about what if you
40:40
could turn this house like like imagine as a realtor I'm doing a video about a
40:45
house that is very Bland we had this discussion earlier man this house is boring it's three beds two baths it's
40:51
the same thing that ever on a quarter acre that's what everybody who's moving to the suburbs is looking for here right
40:57
now imagine if I did oh what does this look like in steampunk what does this look like in modern what does this look
41:03
like in cyber as in like a little just something fun to advertise the listing but not necessarily
41:10
obviously doesn't look like that in real life but it's just something that's outside you're thinking outside what if
41:15
I wanted room design right right what if I wanted virtual staging
41:21
like the room looks like this now but it could also look like well I think this
41:26
is just a still a good fun idea because it's relevant because it's Ai and you're like look at what this house looks like
41:34
in the different um styles of art not because that's what they're gonna why they're gonna buy it
41:39
but it brings attention to the listing and it's a way to kind of get people interested in the listing right yeah
41:48
yeah it is it's a great way and it's and it's a unique way because how many people are actually doing that right
41:53
yeah 100 well that's like our AI design conversation I
42:00
think I think it was pretty good yeah so the question is how are you gonna how are you gonna use it how are you gonna
42:05
implement it right we and we talk about this in every
42:10
episode how are we going to challenge you listeners and viewers to implement what
42:16
we what you learned and heard today we don't want you just to hear and be like well that was cool because this that's
42:22
the that's the danger of hearing about things all the time this podcast is it wants to help you so we want to
42:29
challenge you use canva and create an image or use
42:35
dally and create an image and post it and tag us our Instagram handles are on
42:40
here and for people who are listening on the podcast it's going to be on the description take us and saying hey look
42:46
what we did and no one needs to know that used AI but we'll know right I love
42:51
that and most importantly remember don't let indecision be the decision take care
42:57
and we'll see you all again soon